Ambassador
Become an influencer
Check out our influencer blog for helpful tips and resources for our ambassadors! Our terms may be easy to understand, but are not written in stone, exceptions can be made. After filling out the short form below, you will receive an email to continue the process.
What do I do as an ambassador?
Influencers have several tasks, this is what an ambassador does:
1. Create content
2. Sell products, often using discount codes
3. Building community
Promotion often takes place through Instagram, most of whom are so-called "Instagram ambassadors". But marketing can also be done via Tiktok or Youtube. It is also possible to have your own influencer page.
Creating content as an influencer
Content is usually video, such as reels or images.
Sell products
This is largely about building a "platform" where followers accept your recommendations. It is important to stay consistent and credible here. We have made it easy to keep it credible by giving influencers full return rights on everything they receive, even what they receive for free. To the extent that you give a review, it is important that you can also mention the negative, it is rare that a product will actually suit everyone, and the best thing is when the influencer manages to help the right person and find the right product. A sale that ends up being a bad purchase is neither good for the influencer, the buyer or the company that has to process the return.
Community building
Influencers are by nature more engaged than average and can help keep communities alive by creating discussion and providing good input.
How to become an influencer
We have written a little about how to become an influencer , with a special focus on Instagram, but the principles are the same and apply to Tiktok, Pinterest and other social media. Influencers are often associated with Instagram ambassadors who receive sponsored products. When you are going to become an ambassador for a product, it is often a requirement to be able to take nice pictures.
How to get sponsored on Instagram?
1. Take nice pictures
2. Have a lot of followers
3. Have engaged followers who trust you
How much and how do you make money?
How much ambassadors earn varies greatly. The biggest influencers usually charge thousands of kroner for a post on Instagram, so the biggest influencers can earn several hundred thousand a year. Another common model is free sponsored products and commission. So how influencers make money varies from agreement to agreement with the companies they work with. Retina mostly has commission and sponsored products, but can also offer fixed prices.
Ending as ambassador
Sometimes there are other things in life that are in focus than promoting sponsored products on Instagram or sharing discount codes, and that's totally fine! If you no longer want to receive ambassador emails and be part of ambassador, you can unsubscribe here: